Cost Per Action (CPA) Marketing: A Comprehensive Overview

Understanding CPA Marketing

Cost Per Action (CPA) marketing, also known as Cost Per Acquisition, is a performance-based affiliate marketing model where advertisers pay a commission to publishers only when a user completes a specific desired action. This action can vary from a purchase to a registration or a subscription.

Measuring CPA

Cost Per Acquisition (CPA)

CPA measures the total cost incurred by a business to acquire a new customer through a marketing campaign or other promotional efforts. It is calculated by dividing the total cost of the campaign by the number of new customers acquired.

Actions That Qualify as CPAs

Some common actions that qualify as CPAs include:

• Purchases
• Registrations
• Signups
• Leads